Live bloodworms, fresh once a week
Real, live bloodworms are on the way. You book yours ahead, and once a week they are sent straight out to you, fresh.
A small range, chosen on purpose
Bloodworm.se sells one thing, instead of a shelf with everything: larvae in light and dark red, a fifty-pack with scent, and Magic Bait's soft bloodworm, sold by weight and not by count. More when something turns up that is worth selling.
Every line on a product says what it is: the size, the count and the scent. Not what that kind of thing usually is.
The scent lasts, and the bag goes in your pocket
The scent is in the larva and lasts through several bites, so one larva fishes on after the first fish. They are a steady stand-in when you can't get hold of real bloodworms, and most of all on late ice, when the real ones are hard to find.
On the ice, the bag goes in the inside pocket.
